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Infomercial 电视购物

http://www.canachieve.com.cn 发布日期:2011-09-01

  infomercial 名人导购(电视)节目;政客访谈(电视)节目

  An infomercial (information + commercial) is a short or regular-length television program that combines information presentation with an integrated suggestion to buy a particular product or service. It is very similar in appearance to a news program, talk show, or other non-advertising program content. It often feature celebrities talking about their successful experiences with a given product. As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and serve the interest of the sponsor.

  放假在家看电视,电视剧播到一半,突然出来一个访谈节目,一位自称是某领域专家的人在跟所谓的主持人聊头发保健的问题。唉,又是电视购物时间了…… 你可别以为只有咱们国家有这样的电视营销方式哦,其实从电视机刚诞生不久美国就有电视营销啦,人们管它叫infomercial。

  一般来说,infomercial由厂家或者代理商直接操作,以电视节目形式呈现,时间比一般的电视广告要长。这个词是由information和commercial两个词组合而成,因此,这一类的电视购物节目既包含一定的信息量,又不忘为赞助商做广告,有的甚至还兼具欣赏性和娱乐性。不过,那些夸大其词的infomercial中信息的可信度常常遭到人们的怀疑。

  来看这个例子:

  His promise sounds like an infomercial from late night TV.

  他的承诺听起来像午夜电视购物节目里的话似的,一点都不可信。

  来源:加成培训

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